tink. handmade jewelry
2013 / Branding / Client Work
I was approached by Vancouver and Calgary based designer Jenny Campbell to help her brand her company, tink. handmade jewelry.
Tink is a line of feminine jewelry products that uses upcycled vintage items, and found natural materials. Tink jewelry is sold in fashion boutiques in Vancouver and Calgary, as well as by the designer herself at local craft markets.
The line was in need of branding that captured the flirty and feminine essence of the product, as well as it's maturity and elegance.
The solution was to create a loose, carefree logotype using custom calligraphy. The logotype would be aided by various flourishes and organic motifs dependant upon the brand's application.
The brand's accompanying printed collateral included business cards printed on recycled textured stock, and earring tags printed with white spot ink on brown craft paper.