The Row - Fashion Retail Store

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The row reflects a sense of relaxed and timeless elegance, focusing on fine fabrics and perfect fit. Malaysia heritage concept is being implemented into it which uses the materials and textures that closely related to the origin.

This is a fashion retail project with the concept of Malaysia Heritage Resort. A total of 7 areas in the retail store. A tree sculpture lounge with seating is placed just right at the center of entrance. Then, 3 island display are placed at 3 different areas, one on the left, one on the right and one just right beside the seating lounge.

Fitting area with 4 charging rooms and 1 store room are located at the side of the left island display. The checkout counter can be seen easily after entering the store. Lastly, a whole wall side area are located at another end of store which is for wall display area. Bamboo, wood, and tree elements materials are widely used in the store to reflects back the concept of Malaysia Heritage.

Furniture Layout Plan

Facade Design

Area Perspectives

These 3 different areas of island display are meant to display according to The Row's season theme collection. Also, 3 different areas also symbolized the different season according to Malaysia culture and heritage practice. The fitting area partition materials are mainly using Malay types of bamboo webbing.

The hologram technology also being implemented in the design. There is a hologram fountain being projected under the lounge area, which is surrounding the lounge area and its seating that gives a sense of privacy for customer.

In the fitting area, both self-fitting and digital fitting technology are available for customer's own preference.