"In digital marketing today, rarely does a moment go by without the mention of “mobile.” We are bombarded with presentations on mobile, webinars on mobile, digital conferences that dedicate an entire day to mobile, job roles
configured around mobile – the focus on mobile is so consistent that you would think that by now healthcare marketers would excel at maximizing mobile opportunities and optimizing all digital communication for this platform. Not true. When it comes to email – the most ubiquitous method of digital communication sent to healthcare practitioners – less than 5% of all emails are truly optimized for mobile. How can this possibly be true?"