Packaging is another are in design that I am very fond of. This project is a redesign of the  TAZO Tea Brand, and the goal was to make three cohesive tea box designs to better get the brand's ideas across. Since TAZO now focuses on a younger demographic, they modernized their branding as a whole, and adopted a more humorous and mystical vibe. After competitor research, I was inspired by brands like Yogi and Teavana for the zen and wellness vibes they had, so I decided to include mandalas and more factors of tea benefits in my redesign. I decided to name my three teas Awake, Joy and Dream to encompass all times of the day each tea could benefit a person. I made the mandalas and matching symbols digitally, and carefully chose a color palette for each flavor.