Jason Ford's profile

The London Studios Identity

Jason Ford
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The London Studios
The London Studios is an innovative production complex situated on London’s Southbank, working with a wide-range of broadcasters and media companies including ITV, Channel 4, Sky, and BBC since 1972.

The London Studios are home to some the UK's top entertainment shows, including Daybreak, Lorraine, Loose Women, This Morning, The Graham Norton Show, Ant & Dec's Saturday Night Takeaway and The Jonathan Ross Show.

The Brief: To modernise the brand. To align The London Studios' brand with ITV. To maintain The London Studios' heritage. To reflect The London Studios' iconic building and central location by the river Thames.

Nominated for Creative Circle Award
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Positive & Negative Logotypes
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
The London Studios and ITV Brand Relationship
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
30 degree grid sytem
The London Studios logotype is designed to a 30-degree grid system that extends to form part of the visual language.
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Extensive Brand Guidelines
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Wayfinding
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Presentations
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Merchandise
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Stationery
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Early concepts
brand iTV studios London studios television broadcast tv brand guidelines identity Corporate Identity Logotype
Iconic building and central London location along the river Thames
The London Studios Identity
Published:
Jason Ford's profile

Owner

Jason Ford's profile
London, United Kingdom

The London Studios Identity

Branding / Creative Direction / Brand Guidelines / Brand Guardian

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives