Blue Hill Yogurt
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About

About

Blue Hill brings a taste of their exquisite, award-winning dining experience to your local dairy aisle with the launch of their savory yogurt lin… Read More
Blue Hill brings a taste of their exquisite, award-winning dining experience to your local dairy aisle with the launch of their savory yogurt line, Blue Hill Yogurt. We were inspired by the aesthetic of a vintage seed packet line for the yogurt brand and packaging. The artisanal quality of the packets meshed with the farm-to-table Blue Hill brand and felt like a natural direction for this product line. We worked with the talented Mary Woodin to craft vegetable illustrations and brushstroke lettering for each flavor. Juxtaposing the warmth of the illustrations and the cool slate struck the right balance of authenticity and refinement at the heart of the Blue Hill brand. We added level of whimsy and depth to the product experience by adding a surprise message underneath the colorful and vibrant lids. Read Less
Published:
Press Kit with yogurt samples and printed information cards
CREDITS
 
Creative Direction: Spencer Bagley, Liza Lowinger, Laureen Barber
Design: Spencer Bagley
Illustration: Mary Woodin