people don’t have a direct reference of how long 20 minutes is, so we gave them one by comparing it with the 20 extra minutes you get to spend doing what you love with the ones that you love. our aim was to show a day well spent through the point of view of our target audience — utilizing a variety of products in each shot and letting them tell the story. we split our audience into 8 separate target groups, in order to communicate directly to each and every person who shops at Lidl.
we used bright and vivid colors, evoking a sense of a romanticized memory, shot from the same angle every time to keep the series homogenous and recognizable.
we used bright and vivid colors, evoking a sense of a romanticized memory, shot from the same angle every time to keep the series homogenous and recognizable.
creative director: angel iskrev
copywriter: asya maradzhiyska
junior copywriter: krista yankova
head of art: emanuela belovarski
graphic designer: vess blackstone
client service director: sava ahmakov
account director: sanya stefanova
junior strategists: mira panova, ekaterina mutafchieva
photography & production: MEM Studio
copywriter: asya maradzhiyska
junior copywriter: krista yankova
head of art: emanuela belovarski
graphic designer: vess blackstone
client service director: sava ahmakov
account director: sanya stefanova
junior strategists: mira panova, ekaterina mutafchieva
photography & production: MEM Studio
