ÁTIKO is a property tower development born in the heart of Barrio Antiguo, a neighborhood full of tradition, art and culture in Monterrey, Mexico.
The historical richness of the place and it's atmosphere of constant celebration gave us the guidelines to face the conceptualization of the project as an opportunity to combine the grandeur of the regiomontano identity with new lifestyles.
We thought of every element of the brand with that goal in mind. We feature the materiality of the region on the color palette and decided to build the graphic language with lively illustrations which represent it's cultural environment, the different facets of the people in Monterrey and their life in society. We also found a naming that frames what the city represents for it's inhabitants, and we defined a concept for communication which invites them to celebrate what belongs to them.
ÁTIKO is the celebration of Monterrey's identity: inhabiting the present with the best of the roots of our city and the projection of a more comfortable, organic and authentic life.
Celebra lo tuyo, Habita tu Identidad
Celebrate what's yours, inhabit your identity
Naming, Concept & Brand Strategy, Brand Identity & Brand Voice.
Master Illustration: @isra.pop
Motion: Juan Novelo
Communication & Copywriter: Eliseo Leal
Creative & Art Direction + Design: Alan Coria