Client:

Zara 

Job:

 Advertising Campaign 

Purpose: 

Craft a story around the new Spring 2021 collection. The collection relied heavily on the shapes and colors of nature; with all of its flowers, plants, and succulents. In our campaign “Fashion mimics nature”, we perceived diversity and freedom in the designs and decided to manifest this in our campaign by extending this perceived notion of beauty towards nature and applying it to the diversity of human beings. We are all, after all, a part of nature.