Brand Identity Standards Guide: CHEY
print | branding
To give an insight on my identity, I created a Brand guide detailing my main overall theme, including the color palette, how the logo should be used and how it would look on a variety of products. Through this brand guide, I tried to express my identity through the layouts, the colors used and the curved-edges elements that are consistent throughout.
Logo development
Rough sketches
Digital development
Color exploration
Final logo
Brand standards guide