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Pranamat - acupuncture mat
Pranamat is an acupuncture mat manufacturer that aims to improve the quality of life of its customers. They are characterized by sustainable development and care for ecology. It is not without reason that the elements that make up their mats resemble a lotus flower. It also became the basis for our inspiration where we wanted to additionally emphasize this relationship. We decided to bring these little flowers to life and show them how they unfold to form full inflorescences.
As Pranamat comes in different color variants, we tried to find out which ones would work best while we were working on the animation. In the end, our choice was orange. We also tried turquoise and purple but with less enthusiasm. This was short project for social media purposes. It was prepared in two formats for IG post and also stories/add/rolls.
Client: Pranamat

Creative Direction: Chris Gil, Witold Markiewicz
CGI Artists: Błażej Dolot, Jakub Szubka
Production: Andrzej Czerwiński

Software: 3ds Max + Corona Renderer + After Effects
Year: 2021
Pranamat - acupuncture mat
6
92
1
Published:
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Tektura Studio

Pranamat - acupuncture mat

6
92
1
Published: