Smitten Ice Cream Rebrand
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Rebranding for Smitten Ice cream in Hayes Valley, San Francisco. (For fun only.)
Smitten is a little ice cream shop located in Hayes Valley, San Francisco. To me, it was an instant love at first sight when I had my first scoop of deliciousness made from scratch within 90 seconds. 

While their goodness has totally raised the ice cream bar, their identity fell short. This project is an attempt to create a more solid identity that would hopefully do justice to how amazing Smitten ice cream is.
Smitten has perfected the process of using liquid nitrogen to churn exceptionally small ice crystals to create the smoothest, densest and most flavorful ice cream on earth with the machine they call "Brr". In the fall of 2009, Smitten Founder Robyn Sue Fisher bungee-corded  Brrr™ atop a Radio Flyer wagon and began selling made-to-order ice cream on the streets of San Francisco. The iconic red wagon has since been part of Smitten.
Promo cards
Today's Menu
The Shop
The Brrrstas
image courtesy of
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