The Insight: HaHaHa Production has 300.000 employees on Facebook.

Starting from this, the task was simple: to bring together 300.000 in order to achieve something greater. That's where Narada's mission came along: helping children with traumatic stories.

The objective: To reconnect at least 100.000 children back at school.

The 360* campaign(TV, Radio, Online, Outdoor) was deployed in July 2021, and...

...In just 3 months, we reached over 1.000 recurrent doners and reconnected back to school over 17.000 children, registered on www.naradix.ro. The results of the campaign were awarded with 3rd place for "Best Social Campaign" at WebStock Awards.