SA Décor & Design is a media house specialising in a sourcing guide for the Décor and Design industry. Their website was extremely slow, scoring poorly on Google Page Speed ranking and their UI was cluttered and confusing. The new strategy was to move away from a purely catalogue driven experience into also showcasing supplier's product offerings.
In order to do this, Simplr was required to rethink the entire user experience and site navigation. The new site needed to reflect the modern, clean design ethos of the interior design world.
We rebuilt the site on a lightweight responsive framework. Suppliers can keep their information up-to-date through a customer dashboard, while also being able to load products and projects.
Finding inspiration
Finding the right supplier or professional for your next decor and interior project isn’t easy. SA Decor and Design’s new website is the launchpad to help you through this often difficult process. With this in mind, the site architecture was rebuild to allow users to freely explore content woven around different suppliers and brands that featured their landing pages, products, catalogues and projects.
