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My role • Concept creation • Art direction of the entire project Social gaming in Saudi is widespread but the community itself is unknown. Fan… Read More
My role • Concept creation • Art direction of the entire project Social gaming in Saudi is widespread but the community itself is unknown. Fanta wanted to host a gaming tournament. In response to the brief we created Fanta Engage. More than just a tournament, it's a gaming community that brings gamers together for the first time. The community hosted a series of mini tournaments that saw teams compete head-to-head for the grand prize - to represent Saudi at the World Cyber Games tournament as the first-ever Saudi team. To get the ball rolling, Fanta created a live Tetris activation that challenged four friends to play a game together, each controlling part of the mechanism. A Fanta gaming bus would tour parts of Saudi Arabia, stopping at schools and universities to get people gaming and signed up to Engage. An online portal would inform the community about the competition, as well as allow them to make their own personalised profile that would be used at the mini tournaments. Gamers could also accumulate points online that could be redeemed at retailers. And track the gaming bus to see its whereabouts. The final tournament was held in two locations, pipping the two best teams from the respective regions against one another to win the grand prize. Read Less
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