Brief: A fictional redesign of the beloved luxury brand Balenciaga.
Aim: To reflect the style of boldness and confidence through the website.
Visual research work and experimentation on pattern done through gathering images and typography of the existing brand.
A mixture of bold architecture patterns & shapes combined with the concept of fluid dynamics forms the backbone of new visual language.
The rigid form of the logo has been broken and separated to symbolize inclusivity of the brand. Contrast created with color and type shows the brand's uniqueness and by extension the end user.
A simplified, non-clutter CTA Page environment reflects the clarity and quality
the brand wants to express.
The 'scroll-down' feature has been implemented to increase site retention and
reduce bounce rate further bringing in the end user into the brand ethos.
Thank You for viewing.
