"Cheerios Go" Packaging
Branding, Ideation, Illustration, Photography, Art Direction, Digital Imaging
Role: Packaging designer, graphic designer, illustrator, Art director, Team Leader
Packaging design: As part of my morning routine, I was assigned to redesign the packaging for one of the items I use. I chose Cheerios as my design. When originally packaged, Cheerios came in a cereal box with a translucent plastic bag, but the packaging was not resealable so the packaging would need to be thrown away once opened and transferred to another container. We don't have time to eat a meal in the morning, so I decided to make it an on-the-go product so we can grab it on the go.
The cereal packaging is a bowl that stores the cereal, there is a ziplock seals that enables consumers to fill it u with milk, and seal it up to bring around without spillage. The spoon is also connected to the packaging to make it easy for consumers to tear it open, and consume their cereal. This is a convenient size that people can grab from a convenience store or grocery store when they are out, perhaps during the work or school day.
Their packaging features graphics that are suitable for kids and adults. The vibrant colours enable it to look attractive, furthermore, there is additional information like fun facts brand stories and more for consumers to read and learn, while enjoying their hearty Breakf
Process: We started off by designing a multitude of prototypes. We 3d modelled, and used vanguard paper to mockup to packaging to test its functionality.
Development: After we discovered what we wanted, we went on to draft out graphics that would suit our chosen brand.
