MAGNIFY - AEOL 2017 S/S BRAND PROMO
-
MAGNIFY is AEOL's 2017 S/S season concept inspired by Ohgamdo, a work of modern and contemporary Korean poet Lee sang. Inspired by Ohgamdo, who broke the existing framework and experimented with a new type of poetry, the popular Vaporwave at the time was chosen as the visual concept.
The concept video was inspired by MAGNIFY's dictionary meaning of enlargement.
It emphasized the meaning of reinterpreting various aspects of Seoul into Vaporwave-style artwork
and expanding it through camera movements that continue to enter the front.
It emphasized the meaning of reinterpreting various aspects of Seoul into Vaporwave-style artwork
and expanding it through camera movements that continue to enter the front.
Still
CREDIT
Client : AEOL
Creative Director : JNYM (Jongyun Choi)
Associative Producer : Jangwon KIm
Production + Post Production
JNYM (Jongyun Choi)
Meltbrain (Daeik Kim)
Yeekwang Kim
Mili Baek
Kyungmin Park
Music + Sound Design : Bonzo
2017
Thanks for watching
