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    About

    Logo for Dorothy Lane Market's new series, "DLM Hearts Food" that talks about the finer points of the foods they offer.
    Published:
Dorothy Lane Market was developing a new series for their monthly Market Report newsletter called DLM Loves Food/DLM Hearts Food that talks about why they love some of the more outstanding foods they offer. I took a cue from the "I heart NY" logo and transformed the heart into a strawberry for the quickest visual read for customers who may only scan the newsletter. While the initial logo is pretty stark against white, I added a mint textured background for the title cards for the videos on YouTube.