ABANS BRAND GUIDE UPDATE
CONCEPT I IDEA I NEW LOGO I USAGE GUIDE I LAUNCH
CONCEPT NOTE
“WHEN DENSE VALUES ARE PACKED
INTO A SINGLE PLACE, TENSION INCREASES.
THIS LEADS TO A PHENOMENAL EXPLOSION
THAT DESTROYS THE EXISTING SPACE
AND CREATES A NEW SPACE IN ITS PLACE.
THUS, ABANS HAS GONE BEYOND
WHAT ANY BRAND HAS ATTEMPTED
AND FORGED A PLACE THAT IS UNIQUE
TO THEM AND FILLED WITH ENDLESS
POSSIBILITIES AND POTENTIAL.”
WELCOME TO THE NEW ABANS SPACE.
#Abansphere
Concept / Creative Direction / Copy Art Direction / Brand Identity
By Nisal Guruge
