This project showcases our vision of the rebirth of the Mitsubishi Eclipse. A severely underrated tuner car, overshadowed by its peers at the time. Its simplicity in styling, aesthetics and its stance were unique. It was a popular car among people as they would customize and tune it according to their personality which displayed a strong connection between the car and owner.
Movies and video games of our childhood had a major impact on us growing up, especially on our choices and preferences. It's pretty evident that movies from the Fast and Furious franchise and the Need for Speed and Midnight Club games really etched themselves as game changers when it came to defining car culture.
We wanted to incorporate these influences in a project which showed that, even in a rapidly changing industry, where the needs of the customer and industry itself have changed, we could still keep those influences alive.