MASSA™ COLOR LAB BRANDING
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The MASSA company called us to redesign your identity and language. The project was focused on creating a conceptual brand born from the interpretive bases of color through pigments. Color is an imaginative and inspirational component that is expressed through mixtures and the participation of light. The result was a conceptual language born in a simple way calibrated with industrial fonts, engineering illustrations and a fun and colorful visual key.
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MAP: 1. Set of elements of the same type or category that have a specific spatial distribution.
CONNECTION. 1. Union that is established between two or more things (devices, systems, places, etc.) or people so that there is a relationship or communication between them. 2. Putting a mechanical or electrical apparatus or system into operation by making contact with an energy source. UNIT - 1. Differentiated and complete element that is part of a series or a set.
Conceptualization
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