CITY BRANDING
Tahiti island
Tahiti is not only known as the Queen of the Pacific, but also this place is the location of the international airport Faa’a, the international port and the capital of Papeete, the economic and administrative center of the archipelago to which French Polynesia belongs, and it must be a tourist destination. In addition, Tahiti is a volcanic island, resembling an upside-down gourd, composed of one large and one small island, and the two sides are connected by the Taravao Isthmus. The island is rich in various landforms, including volcanoes, rivers, waterfalls, and flat black sand beaches. It is a rare and good place for outdoor experience.
Logo Design Rationale
The slogan of tahiti island is “The azure world is the closet to the heaven”. This logo is consists of the stingray and the traditonal tatoo of tahiti. The stingray is a representative marine animal of tahiti. In addition, the word “tattoo” comes from the Tahitian word “tatau”, so I combined they together to be the logo of this blue place. Due to tahiti is an island in the South Pacific Islands and the overall color is blue, blue is used as one of the colors of this logo. The choice of light purple is inspired by the color of the stingray itself.
Logo variations
Street banner
Mockups
