This pasta family came about during a packaging course, focusing on knockdown packaging. Being Italian myself, I dove into the Italian market in Philadelphia head first and emerged with some of the most beautiful pasta I have ever seen.
My main inspiration for this pasta packaging family comes from Baroque architecture in Naples, where the pasta is imported from. I wanted to create an aesthetic that was gormet, yet authentic to the pasta as well as where it came from.
I chose a neutral palette of colors because I wanted the pasta to be the main focal point of color and texture.
The design decision of the dicut on the corner in the form of an arch was specific to that main focus, and that the pasta could be seen on three sides of the package.
The typographic treatment entails italian in script with a common baseline across all three packages, as well as a lower baseline of serif english text, also spanning the three packages.
Entire package knocks down flat, top and bottom closures lock the package into form.