In Singapore, the weather is unpredictable all year round. To demostrate one of the key selling point of the R8 having a retractable top that opens in seconds, I had the idea of how cool it would be if the top of the Audi billboard could open and close in seconds as the billboard reacts to the current weather conditions.
AUDI
The outdoor will be placed on highways all around Singapore.
R8 BILLBOARD "MULTIPLE FRAMES"
To capture the hearts of a driver who loves speed, I had the idea of creating the longest multiple frames billboard that moves as you speed through the road and the advertisement will come to live.
The outdoor will be placed on highways all around Singapore.
