This project aims to do a branding design of a beer & sports bar whose theme is football. Logo and packaging pattern design are the main content of the project.
This colour scheme of the logo is dominated by gold and white. The gold comes from a golden and trophy. And white represents the foam of beer.
In order to highlight the bar's specialty, the auxiliary graphic is a combination of beer bottles, kegs, hops, and wheat to form quadrilateral continuity. It is mainly used on packaging paper and boxes.
In the menu, illustrations are added, such as salads, cupcakes and wine glasses. The style of painting is consistent with the style of woodblock prints with the main colour being gold.