GOAL Identity Concept

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  • GOAL Identity Concept
    Concept work done at JWDA for GOAL, a new global aftermarket repair and logistics division within Crown Ironworks. The idea was to shift customers demand from services offered in the United States to services offered in the countries where customers are actually located. The new division needed to appear friendly and approachable, as well as high tech and every bit as advanced as what customers were used to getting out of the US-based offices.