Mulu is an entirely new way to workout that’s social, and most importantly, fun. It doesn’t matter how fit you are, or even where you are. All you need is a phone, some friends, and a desire to get in the game.
BUILDING AN ANTI-WORKOUT WORKOUT COMMUNITY
We created a friendly competitive atmosphere with gamified elements and a bold mascot to cheer you on at every stride.
FEATURES
PARTNERSHIPS
Steph Mui, Founder & CEO
Ronak Vora, Engineer
YUNG TEAM
Caleb Couturie, Copy
Cristina Shin, Product Design
Devon Stern, Design & Animation
John Michael Arcella, Demo Videos
Krystal Barghelame, Research + Strategy
Melody Yung, Design
Shea Sjoberg, Brand Design
Yu Rong, Brand Design
WHAT WE DID
User insights
Positioning
Brand identity system
Mascot design
Tone of voice
App UI design
Product demo
Campus engagement
Design guidelines
