Growly
Branding & Visual Identity
Description: Growly is a web development company whose main focus is building websites from scratch in order for them to achieve a simple mission, to grow.
The challenge: To create a visual identity that underlines the energy and the vibe that Growly wants to transmit through it's core value continuous growth. It was necessary to communicate: friendship, simplicity, utility through a modern and yet friendly style.
Solution: The main concept behind the logo is represented by a plant that is suggesting the process of evolution in it's purest form. The logo itself comes in 2 versions in order to be more flexible in any circumstances, following with an visual identity that can clearly communicate a playful but yet professional feeling. The color palette is formed by split-complementary colors that were selected in order to be visually pleasing and suggest youth. Brand items such as business cards, billboard, letter, mail, sweater, face mask, van and a cup were designed for the client.
Designed by Robert Susman.
© All rights reserved.
© All rights reserved.
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