Timberland
'Legends Club'
As we dove headfirst into tackling the art and storytelling within these films for Timberlands Legends Club, we knew we were creating something that was as much lifestyle as it was product. It is a snapshot of history. Stories that shed light on one of the greatest lyrical geniuses of our generation. We all of sudden had to channel the feeling of Nas’ life, his journey, his stories in an engaging set of animated films.
We set out to create a gritty, textural narrative with a comic aesthetic that is familiar to the world of hip-hop, but also new and fresh at the same time. The campaign’s foundation became the stylized imagery we created, full of pops of color and cel-animated, liquid transitions. We’re still pinching ourselves even after the dust has settled and these spots have flown into the world.
Never stop scrolling and check out the four films below!
"Sometimes it takes a good fall
to know where you stand."
-Nas
'16 Bars'
"Before you become what you'll be, you must start as who you are.”
-Nas
'Trumpets'
"We set out to create a gritty, textural narrative with a comic aesthetic that is familiar, yet new and fresh."
'Dictionary'
Process
Production Company: Scholar
Creative Directors: Will Johnson, William Campbell, Chace Hartman
Executive Producer: Christina Roldan
Art Directors: Cristina Barna, Macauley Johnson
Senior Producers: Kirsten Noll, Sue Yee Hubbard
Storyboards: Christopher Wolfgang Mauch
Designers: Cam Floyd, Christina Liang, Jina Kwon, Cristina Barna, Hana Eunjin Yean, Macauley Johnson, Trish Janovic
Lead Cel Animators: Laura Yilmaz, Harry Teitelman
Cel Animators: Taik Lee, Ana Chang, Matt Everton, Will Pittas
Additional Cel Animators: Chris Mauch, Trish Janovic, Stephanie Simpson, Sam Kim, Aly Tain
2D Animators: Aaron Kemnitzer, Ana Chang, Lauren Tom, Henry Pak, Pablo Robleto
Additional Animation: Alison Alvarez Avila
3D Animators: Aaron Kemnitzer, Arsen Arzumanyan
Compositors: Aaron Kemnitzer, Henry Pak, Lauren Tom, Pablo Robleto
Previz Artist: Arsen Arzumanyan
Client: Timberland
Agency: Pereira & O'Dell
