Rhode Island School of Design | Business + Product Design, Fall 2013.
Beverage culture is expanding in a new direction, as customers are more interested in craft, experience and customization than ever before (be it coffee, tea, or alcohol). We set out to create a new focal point in the cafe, and in doing so, streamlined the customization process and created a new way for customers to engage with their beverage.
Arete would partner with up and coming metropolitan cafes who who share the unique approach and appreciation for crafted beverages. Through the Arete Barista system, our business partners could attract new, experience seeking customers.
For the initial product launch, Arete would work on a royalty based model with selected metropolitan cafes. As the brand is developed, we would transition towards an exclusive (one-per-city) lease based model.