Time to be serious.

In 2021, La France s’engage foudation drops its previous playful identity for a new brand:

reliable, serious, corporate.

The logo symbolizes the rising associations awarded by the foundation, from their local scale (the figurative France) to a country-wide scale (the hexagon).

The territory become more powerfull with vibrant new colours, inspired by the French flag, and slight twists in the layout.

French initiatives, French design, French typeface: as an icing on the cake, we selected the beautiful Plaax 6 from 205TF to accompany this new identity.