Task: Development of a logo and brand style for a start-up project of a large bank.
Target audience: young entrepreneurs, freelancers. They do not like dealing with finance and documents. Entrepreneurs who make the world better place with their projects - always positive.
Solution: Based on the target audience analysis of the start-up it was decided that a bright and fresh brand style as well as an unconventional logo should be made which will stand out among competitors. Getting the message across of an unconventional (#offbeatcard) service is what does catch the audience of young entrepreneurs and freelancers. The brand style is as developed as positioning of the bank start-up - #offbeatcard
