This is a project in response to the RSA competition brief, Good Journey.
Origummi provides an easy and fun way to wrap and dispose of gum on public transport.
Chewing gum costs the British government £150 million per year to clear up – classified as litter, which impacts city appeal to tourists and quality of life of residents.
80-90% of all chewing gum is not disposed of in any bin.
Chewing gum takes up to 5 years to biodegrade.
Japanese aesthetics consider beauty in everyday life to be of great importance.
Wabi-sabi finds beauty in transience: Origummi provides transient beauty in the normally banal and unsightly litter disposal, enhancing rather than detracting from the quality of the environment.
It also enables a fun way to creatively use time that might otherwise be wasted on journeys.
Instructions for use would be displayed on the LED messaging system, already part of the bus, and bin clearly labelled for correct disposal.
Origummi provides a simple, elegant solution to the £150 million gum problem in the UK.
It can easily be rolled out in major cities worldwide and more rural locations with minimal cost, having a major impact on the quality of the environment and government expenditure.
(Facts from Gumdropbin and BBC News)