FAUSS is a logistics industry innovator. FAUSS uses technology and networks to solve the most challenging omnichannel logistics problems for the world's largest retailers. They are an industry disrupter and leader, operating at a scale and breadth capabilities far beyond that of any competitor, yet many still thought of the as just "the on-demand warehousing people."

The symbol for FAUSS begins with the idea of a straight path without obstacles. The red and white color represents their spirit and integrity. The precision of the abstract forms balances the symbol between the world of logistics and the world of technology, an appropriate intersectional point for FAUSS itself. While modernizing the look, providing a more bold appeal, and optimizing the identity for applications on everything from apps and Instagram to billboards, print ads, and signage.