XP Brand Identity
Branding
XP investimentos
Visual Brand Identity
2021

Brands need to evolve to remain relevant, which is why the project revisited the assets of XP brand in favor of a new moment in its 20-year history, holding recognition and value of a brand that is leading the transformation of investments in Brazil. A lighthouse brand that points out paths, opens up new perspectives, and shines a light on what matters most.

Creative director:
Renan Benvenuti, Ricardo Bezerra
Designers:
Daniel Escudeiro, Jade Aiello, Luiz Fernando Costa
Content:
Ana Cunha, Gustavo Feyer e Lourenço Araújo
Account Executives:
Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark
Type Design:
Plau
XP Brand Identity
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