Spaten
Packaging Design
Packaging Design
2021
How to launch in Brazil a German brand with over 500 years of history in a category where tradition is synonymous with quality and novelty are the primary purchase motivators? We dug into the archives of the German brand in search of intersections between tradition and innovation, and just a few months after its launch, Spaten has already achieved a significant share, far surpassing initial expectations.
Creative director:
Renan Benvenuti
Designers:
Clauber Trivoli, Joao Augusto, Victor de Bone
Account Executives:
Karoline Lima, Marina Figueiredo, Ulli Ferrari
Production:
David Marques e Poliana Castro
