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Brahma Duplo Malte packaging design

Brahma Duplo Malte
Packaging Design
2020

Brahma Duplo Malte was launched to compete in Brazil's fastest-growing beer segment, the coreinno. The design mentions Brahma's visual heritage but brings novelty and premiumness, critical attributes in the category. Even with the launch in the first months of the pandemic, Brahma Duplo Malte quickly reached the segment's leadership and became the biggest launch in the history of Ab-Inbev.

Creative director:
Renan Benvenuti
Designers:
Joao Augusto, Victor de Bone
Account Executives:
Marina Figueiredo, Rico Gelli, Ulli Ferrari
Production team:
Ana Mendes, Emanuel Zanoni, Valeria Forte
Brahma Duplo Malte packaging design
Published:

Brahma Duplo Malte packaging design

Published: