Vibra
Visual Identity System
Visual Identity System
2021
After becoming independent from Petrobras, BR Distribuidora needed a new name, positioning, and identity representing the fifty-year legacy of one of Brazil's largest and most influential companies. A project with the credibility of B2B while maintaining the connection with the Brazilian people.
Creative directors — Fred Gelli, Ricardo Bezerra, Renan Benvenuti
Designers — Camila Dias,Gabriel Ramos, Julia Custódio, Marlus Araujo, Paulo Ferreira, Victor de Bone
Strategy — Amanda Gebara, Carol Polli Letizia Trannin, Paula Marchiori
Content — Ana Cunha, Mila Bartilotti
Account Executives — Joana Libretti, Karla Ribeiro, Mariana Soccodato, Vanessa Clark,
Motion — Malicia Visual, Polar
