07 | User experience design (REDO)

SUNDOWNERS APP

07 | User experience design | IOW 400.3 | Project Redo

User Experience (UX) Design is used especially in web and app design to suggest beautiful, contemporary and clean graphics combined with seamless animation and can be found in all forms of design. It is the process of enhancing user satisfaction of a product or service by improving the usability, accessibility, and pleasure provided in the interaction with the product.

For this project, the fundamental insights gleaned from the CI project IOW 400.2 (Sundowners cinema club) should be implemented for a UX/UI outcome.

The core function of the app/site should focus on a specific journey. Research should be conducted, insight gained pertaining to the ins and outs of UX/UI design, wireframing/prototyping, user testing and the overall design process for screen documented.

Project deliverables:

One UX solution that should consist of the following:

- Overall system functionality, but with a focus on a specific journey.

- A well considered and appropriate concept that compliments your CI project.

- Wireframes and structure layout of the site/app/etc.

- Final (digital) execution.

- Vertical narrative.

Design strategy:

This project serves as my project redo, in which I made subtle design changed based off of feedback received, and updated the vertical narrative to feel less overwhelming. Following the Information design project, I decided to focus on the immersive experience that the company offers. Being inspired by the shift to online social networking in the Covid era, I designed an app that would allow users to share and connect using the apps unique features- like its recipe book function or movie review feature.

The mobile application serves as a multi-tool catering for users wanting to attend Sundowner's events. Users can sign up as members to earn more clues about each month's screening, book tickets, save and share recipes, and log all of their favourite movies on the app. The application follows Sundowner's original design strategy- employing darker, retro colour palettes, sophisticated yet quirky typefaces, and trendy colloquial language throughout. Icons have been resized, and patterning re-considered, to feel more sophisticated and closer aligned to the original IOW 400.2 project on which this app was based.

Please visit these link to view the user journey in it's entirety.