Brand Identity | Illustration | Stationery | Web Design
WILLOW FINE ARTS
Headquartered in Miami with offices in New York City, Willow Fine Arts provides a full range of premier fine and decorative arts appraisal and advisory services for clients located throughout the United States. With a special interest in 20th century North American and European design objects and furniture, Modern and Contemporary paintings, sculpture and works on paper, and rare books and maps.
The key for this project was getting to know and understanding where Willow comes from. A mix of the context in which it exists, the cities where their creators live and things that inspire them. In this case, the tropical environment with the presence of plants and animals was very important and defining. The challenge was to create an identity that resembled both tropical and refined worlds. The whole graphic talks about the universe of Willow, from elements of nature such as exotic plants and birds to art elements such as chairs, vases, paintings and sculptures. The color palette goes between the premium and the striking. The invitation was to create a modern and contemporary aesthetic for a young audience, maintaining seriousness and minimalism for an adult and very traditional market.
CLIENT Willow Fine Arts
ART DIRECTION, GRAPHIC DESIGN & ILLUSTRATION Sofía Noceti
WEB Juan Pinkus
NYC | Miami, Usa | 2021