Wildlife Victoria Rebrand: The Concept
My concept is to strengthen the trust and relationship building between all wildlife and humans (us). I would like to bring a sense of unity and connection that even though the wildlife may be scared of us, the brand needs to portray that we do care for them and would like to help. The elements of the logo are friendly and give aspects of nature through the simplicity of images, colours and text to connect and appeal to the audience.
The media: t-shirts, button badges, social media and tote bags, I intend to use are continuing to target and communicate with the neighbourhood community. This involves adults, students and children.
