For this design project we were tasked into creating a beverage that had to relate to the theme of transportation. I took this project to create a vintage, traditional, sleek radler. Since the theme was transportation I took the opportunity to base it off of some of the most famous people when it comes to planes; the Wrights Brothers. Using their unique plane to create packaging was both challenging and rewarding at the same time. Since the plane is so wide it was a challenge of thinking of ways for the plane to look aesthetically pleasing on a tallboy can. At the end of the day the best option that I created was to wrap the plane around the majority of the can so regardless you are a passenger on the Wrights Radler. The Wright Radler will be competitive in the marketplace since there is no radler that has this look of traditional and sleek but with a quirky fruity taste that will bring out the kid inside of you. That's why this beverage is perfect for female college/university students that are in their 20s that want to look and feel mature but still make their inner child happy. In conclusion, the Wright Radler is always the wright choice.
