Away Luggage
Away, 2015
Design Strategy / Research / Physical Design Language / Physical Brand Strategy
Industrial Design / Packaging Design / Creative Direction
Away Luggage was strategically designed to empower modern travel. Our team explored ways that luggage could meet the needs of how people traveled now versus repeating the norms of the past. We challenged the client and ourselves to explore how the energy, joy, and contemporary lifestyle needs of travel could be expressed in the design, form, and functionality - to create a modern brand with a scalable product language that stands out from the crowd and incumbents.
