Pets & Pals Logomark
This is a mini project where my goal was to design a logo for a hypothetical pet store called Pets & Pals.
The direction I wanted to proceed in from the very beginning was to create a logomark that is welcoming and friendly, just like what the name of the store suggests. I would achieve this by designing a cute graphic and using bright colors. I began sketching out some ideas and chose a few logo concepts I liked.
I recreated a few of my chosen concepts digitally and further iterated on those. I decided to move forward with the logo that includes a hand petting a cat, with both elements interacting in a way that would create a perfectly circular logomark.
Below is the final logomark for Pets & Pals. This logo's visual concept fit the store well because the hand looks like it is petting the cat head; this action exudes warmth and love. Additionally, I included variable stroke widths to produce a more hand-drawn look, which further creates a friendly and authentic feel. The two highlights make the logo feel even more round, which boosts the cuteness factor as well. As for the color palette, I included multiple orange shades as well as a light blue; these colors are all bright and friendly, and most importantly they work well together since they are complementary shades.
