Alena App Branding

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Alena is an app that combines neuroscience and psychology to get a better sense of how your mind works and then develops a plan to help you feel better.

At the beginning of our relationship, Alena was an app in beta that had just decided on a new name and needed a brand identity. With the goal to develop something coherent and original, we helped Alena define their personality, and ultimately establish a set of brand standards to inform all of their verbal and visual communications.