Fisher-Price
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Agency - Y&R Canada
Art Direction - Adela Kang
Copywriting - Michael Murchison
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Mickey's Cruisin' Camper
Truth: Singing is a part of camping.
Idea: The Cruisin’ Camper is the full camping experience.
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Silly Wheelie Mickey
Truth: Playtime is always more fun with friends
Idea: Mickey helps kids be silly
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