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ASSOS WINTER CAMPAIGN
Film
After Effects
CAPSULE
3.3*
ASSOS BICYCLE
WINTER DIGITAL
CAMPAIGN
_
Client: Assos Switzerland / Production: Creative Doing / Direction: Guillaume Allantaz /
Dop:
Jonathan Grimault /
Production manager: Helen Coyon-Moore  /
Camera assistant:
Augustin Bendjama / Drone Light: Sigurður Helgason /
Fixer: Snorri Thor /

Editing: Guillaume Allantaz / Colorgrading: Sebastien Baudemont / Rider: Romain Muller /
Music composition & mixing:
Florent Pitiot /




PRODUCT
IS KING

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To highlight the technical specificities of the product (High insulation) that make it possible to ride in extreme conditions we decided to trap the product in a big ice cube and do all the packshots of the product playing with texture and linking the effect to our story.




HIGHLIGHTING THE
LANDSCAPE
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I wanted to have a continuity between the shots, but also play with scales, shooting gigantic icebergs  and lighting them in the same way as we did with the product in studio. we worked with a drone light during the whole shoot to light up the cyclist but also to bring a unique point of view on the majestic glacier and Icebergs of iceland.



CAPTURING
MOVEMENT

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TO GIVE A SENSATION OF SPEED, AGRESSIVITY AND COMMITMENT, WE WANTED THE RIDER WITH AN AGRESSIVE ATTITUDE. WE ALSO PLAYED ON CONTRAST WITH THE ENVIRONMENT IN SOME SLOW SHUTTER SHOTS... BECAUSE I JUST LOVE THE AESTHETICS OF SUCH SHOTS.



BEHIND
THE SCENES
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LOVE SHARING SOME BEHIND THE SCENES,
WHEN WE ALL TRYING ARE TO CREATE MAGIC ON FILM.


THANKS!
for watching
-
F O L L O W  M E :)
ASSOS WINTER CAMPAIGN
263
4.5k
20
Published:
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Guillaume Allantaz

ASSOS WINTER CAMPAIGN

263
4.5k
20
Published: