American Lawn and Landscape Campaign Advertisement
Robert Locklear, Audri Book, Delaney Smith & Kami Baumann
Founded in 2017, American Lawn and Landscape is a landscaping business providing various services to the greater Lynchburg area. The company takes pride in being veteran owned and having an American theme. One thing that the company lacked was having a clean logo and very few advertising campaigns. We decided to clean up the branding by creating a cleaner logo and using colors that complimented each other. Then we created a new billboard, brochure, and magazine ad.
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Making a billboard was a unique real-world aspect of this project which a company like American Lawn and Landscape would maybe do in reality. The group chose to go for a more humorous route with the design.
Above we have the magazine advertisement. In this ad it has the new logo, social media presence, and a man mowing his lawn to show one of the services that American Lawn and Landscape provides. One thing we wanted was a catchy tagline. This particular tagline takes from the Declaration of Independence "Life, Liberty, and The Pursuit of Happiness". This tagline keeps the American values but also shows what the company stands by.
The brochure was created in order to provide information to customers such as services provided. The brochure features service information, pictures of final lawn products, and even a coupon for customers who give the company a try.
