Neebo and Duck Tape teamed up for a spring break promotion in 48 of the top GM Neebo stores. The contests incentivized students to instagram photos of Duck Tape creations and stores to decorated POS displays to promote the brand.

IN-STORE POP DISPLAY: A generic display was provided to each store, and the store team members finished the displays with provided Duck Tape.

MICROSITE: Instagram submissions with the hashtag #fixmyspringbroke were filetered to this contest microsite

SOCIAL MEDIA: Social Interaction on Facebook & Instagram.